Storytelling Workshop

The Design Thinking |Storytelling workshop teaches groups the magic a company's innovation offers to the world, enabling company teams to see their unique value.

Enabling entrepreneurs to develop the unique positioning and effective story to attract and engage investors.

The Human

Mapping the Narrative:

The Hero's Journey

1

SESSION

What You'll Experience

You’ll see the soul of your customer from a new, emotional perspective, and learn to describe in detail who they are, where they live, who they know, and what’s important to them. Your product innovation will become the turning point to move customers toward a new vision of their future.

Part A

Begin the Journey

• Class introductions: an initial idea in 30 seconds

• Learn the customer’s “Hero’s Journey”
• Understand the risks customers face

Part B

Sketch Your Customer

• Present a 2-minute customer synopsis:
• “I am, I do, I believe, I want, I’m afraid of...”

• Introduction to the Problem Statement

Presentations

• The Storyteller's Greatest Secret
• The Hero's Journey

The World

Solving a Problem &

Finding Your Value

2

SESSION

What You'll Experience

Once the customer persona is understood, the class will be challenged to take an honest look in the mirror and demonstrate whether their product or service solves their problem, why must it be solved, and more importantly what happens to people if it doesn’t get solved?

Part A

Challenge Your Problem Statement

• Groups swap members to re-examine the problem

• Students and mentors roundtable critique

• Challenge the problem statement to unearth

Part B

Begin the Journey

• Class introductions: an initial idea in 30 seconds

• Learn the customer’s “Hero’s Journey”• Understand the risks customers face

Presentations

• The Storyteller's Greatest Secret
• The Hero's Journey

The Preparation

Value Proposition

& Elevator Pitch

3

SESSION

What You'll Experience

Now that the solution is refined and solves a real- world problem for real-world customers, each team will give a short pitch with feedback in a way that engages audiences, and stimulates the buying questions you need to hear in order to influence the purchase decision.

Part A

Challenge Your Solution

• Ask “what are other solutions to this problem?”

• List/graph all direct/adjacent competitors
• Identify white space opportunity

Part B

Describe Your Solution

• Define the value proposition
• From abandon existing to adopt alternative
• Create features/benefits for customer retention

Presentations

• Mastering the Elevator Pitch &

• Value Proposition Design Framework

4

SESSION

The Delivery

Mastering the Pitch:

Storytelling for Masters

What You'll Experience

Now that the solution is refined and solves a real-world problem for real-world customers, each team will give a short pitch with feedback in a way that engages audiences and stimulates the buying questions you need to hear in order to influence the purchase decision.

Part A

Bring it All Together in a Pitch

• Receive instruction on pitch “best practices”
• Deliver your pitch with feedback
• Identify the buying questions you need to hear

Part B

Final Pitch Presentation

• Give your updated, revised pitch

• Receive feedback from the group

• Evaluate

Presentations

• Group Presentations, Videotaped