Increasing Legendary Brand Value
Ferrari is recognized as the world’s most famous car brand, with value directly connected to their racing innovation heritage. Designed and built in Maranello Italy, Ferrari exports more than 90% of the relatively small volume of vehicles it produces.
Once sold a Ferrari increases in value, so most Ferraris sold each year are pre-owned vehicles. Ferrari North America sought to increase the perceived value of their iconic brand. We created a strategic story and process that enabled every dealer in the Ferrari’s North American network to improve the re-sale value of their vehicles.