Stories to Inform an Innovation Strategy

Unilever creates products for 2.5 billion people who use their products to feel good, look good and get more out of life. Unilever products are designed to create positive change, grow the business, and to achieve their purpose of making sustainable living commonplace.


To expand the value it delivers in emerging markets, Unilever undertook a storytelling centric approach to creating an innovation strategy. This initiative resulted in the creation and launch of a series of unique and innovative new products designed to serve emerging demand.