Family-owned company SC Johnson is known for innovating family household products for nearly a century. Long focused on health, well-being and sustainability, SC Johnson makes 26 brands designed to make life cleaner, healthier and better for families around the world.


To inform a new product extension for its legendary OFF! Outdoor brand in an untested category, SC Johnson’s product development team started with our vision of a family story. This strategic story informed the design characteristics and positioning of an enduring new product line for the subsequent launch.  


A Story Creates a Product