The "Global Personality" Campaign

Volvo Cars is one of the most respected premium car brands, well-known for world-changing innovations since the first Volvo rolled off the production line in 1927. The modern seatbelt. The side impact protection system. The pedestrian detection system.


With decidedly Scandinavian roots, Volvo sought to connect the character of their unique Swedish personality with the world.  We literally brought the Volvo brand to life in global markets, captivating new understandings and leading to its acquisition by Ford.