A Story of Magic to Capture a Market
Motorola is known for innovative technology and groundbreaking industry firsts. They created the first mobile phone and the first phone on the moon. They created the mobile communications industry and pioneered the marketing of those products and services.
In the pre-iPhone world, we provided the marketing content Motorola used become the dominant provider of first-to-market technology in Europe and Asia. In a five year campaign called “The Magic of Wireless,” we created the launch and introductory media content for Motorola products and services to shape their market leadership position.