The Hero's Journey

Studios recognize the value of the Hero's Journey. Using this story structure, we relate to the hero as a metaphor for a product, service or brand that seeks to overcome odds and emerge triumphant.

© Disney

© Disney

© Disney

© Disney

© Warner Bros.

© MGM

© Disney

© Disney

© Disney

© Disney

© NBCUniversal

© Disney

THE HERO'S JOURNEY STRUCTURE

 

These icons reveal the twelve steps of the transformational Hero’s Journey customers will experience from product introduction through the process of adoption. The path leads the hero into the special, magical world, and returns him empowered and reborn.

BEGIN IN THE ORDINARY WORLD

ENTER THE SPECIAL, MAGICAL WORLD

RETURN TO THE ORDINARY WORLD