The transformation to become recognized as the only one who does what you do means forging an emotional agreement with your customer that you alone are suited to solve their particular problem.
An effective story transforms the way an organization is perceived into the way it must be viewed in order to achieve ambitious goals. A story converts the risk of change into market leadership.
Agencies that create and deliver on the promise of a story acquire new clients, and convert a pipeline of referrals into wins. Attracting and closing leads with consistency fosters growth to scale the agency.
Entrepreneurs require engagement with customers and investors in order to scale. Creating a story that communicates a plutonium-powered nugget of unparalleled perceived value attracts both.