The Storytellers Institute.
the company customers can't resist.
Become a Magnet for Customers
If you're ready to transform your value into a magnet that attracts and engages customers, The Storytellers Institute was created for you.
Here, product development and strategy combine with innovative content creation and delivery. You will model a vision of your customer's future to attract new sources of business, and demonstrate your unmatchable value to build a leadership position.
Hi, I'm Tom White,
The Storytellers Institute
Need to grow your company? You're in the right place!
For more than 20 years I have transformed companies into market leaders, and fueled a trillion dollar business pipeline.
I teach entrepreneurs, corporate innovators, and professional firms to become the leaders that customers can't resist.
I look forward to meeting you!
Position your value
for sustainable growth and impact.
How does it work? When combined with the story of your value, a new product becomes a magic link with the power to connect you with the customers you seek to attract. Scaling for impact ignites a circular process to transform your advantage into long-term value.
When delivered with consistency throughout the sales funnel, this process builds new revenue streams and market leadership.
These innovators created first-to-market new products and services. They translated their unique value into a vision of the future that attracted new customers at all stages of the product life cycle, and built a market leadership position.