Welcome to
The Storytellers Institute

the company customers can't resist



Become a Magnet for Customers

The programs and episodes at The Storytellers Institute enable companies to identify their unique value, and transform it into a magnet that attracts and engages customers.

You will learn how to ignite the kind of customer demand that attracts new sources of business and builds a leadership position.




Hi, I'm Tom White

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Welcome to
The Storytellers Institute

Scaling your venture?
You've come to the right place.

I transform competitors into market leaders.


I have fueled a trillion dollar business pipeline by transforming aspiring tech companies into industry leaders.

If you're an entrepreneur or corporate innovator ready to scale, click here. I look forward to hearing your story!

Yes, we're ready to scale
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Your value can generate sustainable impact

How does it work? When you understand the story of your value, your product becomes a magic link with the power to inspire customers to make the change you propose.


This transforms your value into long-term impact. Delivered with consistency to your targets, it builds new revenue streams and market leadership.



These innovators created first-to-market new products and services.


This process shaped their unique value into a vision that attracted new customers and built a market leadership position with transformative effect.

Transform Buying Behavior


See which growth program is right for you

Each episode teaches corporate and entrepreneurial innovators to transform a venture into a magnet for customer attraction

Programs contain five to six narrated video episodes with corresponding print versions for download and reference.

Program 1:

Pitch Like a Pro to
American Investors

This program's six episodes prepare founders to deliver a presentation to potential pilot investors. It provides the frameworks to create presentations that generate audience engagement.

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Program 2:

Design Thinking for
Product Innovators

These five episodes for entrepreneurial and corporate professionals presents best-practice frameworks for new product creation, introduction, and audience attraction to accelerate growth and build a market leadership position.

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Program 3:

Innovation for
Corporate Leaders

Created for working professionals, these six episodes present the best-practice frameworks and case studies to inform the pathway to leadership for corporate innovators launching new products and services.

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Learn More
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